Energy

Residential Programs That Make a Difference

Creating a “win-win scenario” is usually the goal for businesses in any industry. What’s the best approach to satisfy your customers and succeed as a company too? Utilities put a lot of time, energy and money into residential programming with the goal of creating the win-win scenario. Often, the approach is incentive-based, providing rebates or […]
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What’s your utility’s customer engagement strategy?

Most utility companies offer some sort of education and community outreach programming. Helping your customers make their homes more energy efficient or develop energy-saving habits is a worthwhile endeavor for the utility and the customer – and the way you present and market a program is as important as the program itself. To develop an […]
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Program Marketing through School Activation

In the ever changing world of utilities, one constant is the customer. It can be frustrating that no matter how much good you do in your communities, some residential customers still resent having to pay for power at all. Engaging your customers and offering programs and incentives that benefit them and your company is crucial. […]
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7 Strategies To Power Up Your CFO’s Support – MORE INFO

As a demand response or energy efficiency professional, you’re often in a tight spot, responsible for signing up thousands of smart grid consumers with a budget that seems to make that objective unattainable. It’s no easy task to ensure consumers: 1) care about their personal energy conservation, and 2) are so engaged that they actually […]
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Does Your Utility Create Meaningful Customer Experiences?

Since winning both the 2014 Fierce Energy Innovation Award and the 2016 AESP Energy Award, NTC Corporate continues to find proven success in designing and implementing EE programs on behalf of its customers. The following is a case study of how NTC Corporate achieved success for the State of Illinois and an energy services provider […]
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