Residential education programs for energy efficiency and demand side management are a mainstay for electric utilities. Delivering K-12 outreach that makes a real impact will form lasting connections and improve the prosperity of your community and your organization. An effective strategy, though, takes more than providing a few energy saving…
Discover Ways to Create Unique and Effective Customer Education
Community education programs are a mainstay for investor-owned utilities, cooperatives and municipalities. Delivering K-12 outreach through educational programming makes a real impact. You form lasting connections with your community, influence energy usage behaviors and reach parents through the “trickle up effect”: educating K-12 students through in-school events and sitting back…
How soon is too soon for recruiting skilled workers?
There is a genuine and justifiable fear that in the not-so-distant future, major industries will be struggling to find skilled workers. Think about your utility and what it takes to make it function properly. Are there enough potential employees continually interested in being a part of your team? And if…
What do utility experts really think about their residential customer programs?
Every utility, big or small, dedicates time, energy and money to customer education. Through our survey, conducted in partnership with Utility Dive magazine, we discovered that although utility executives believe that their educational programs are important, only 7% would describe their programs as “great.” One of the most powerful methods…
Do you need a fresh approach to customer engagement?
In the utilities industry, customer engagement is a must. The residential customer has high expectations when it comes to their electricity, natural gas and water suppliers. On the opposite side, utilities have certain needs that only the customer can provide. Your utility may have goals to reach in demand side…
Find Out How Social Norming Can Unlock the Full Potential of Your Community Outreach Programs
New York City, July 1977: during a brutal heat wave, a bolt of lightning struck a substation on the Hudson River at 8:37pm. But things were about to get even worse. Circuit breakers were tripped, lightning struck a second and third time, transmission lines were overloaded and soon the city’s…
Residential Programs That Make a Difference
Creating a “win-win scenario” is usually the goal for businesses in any industry. What’s the best approach to satisfy your customers and succeed as a company too? Utilities put a lot of time, energy and money into residential programming with the goal of creating the win-win scenario. Often, the approach…
Residential Programs That Make a Difference
- May 19, 2017
- NTC Corporate
Program Marketing through School Activation – Part I Program Marketing through School Activation – Part II Program Marketing through School Activation – Part III
What’s your utility’s customer engagement strategy?
Most utility companies offer some sort of education and community outreach programming. Helping your customers make their homes more energy efficient or develop energy-saving habits is a worthwhile endeavor for the utility and the customer – and the way you present and market a program is as important as the…
How do you teach customers algebra if they don’t know how to multiply?
Utilities face an uphill battle in educating residential customers since very few of them understand what a kilowatt-hour is, let alone why they should sign up for a utility cycling program or why a rooftop solar installation could be right for them. What’s more, a “Utility Residential Customer Education” study,…