New York City, July 1977: during a brutal heat wave, a bolt of lightning struck a substation on the Hudson River at 8:37pm. But things were about to get even worse. Circuit breakers were tripped, lightning struck a second and third time, transmission lines were overloaded and soon the city’s…
See What Health Education Can Do for Your Organization and Community
Watch our animated video and download the printable infographic to find out how social norming can work wonders for your organization. The secret weapon to supercharge your social outreach programs might not be so secret after all—the power of social norming has been known to marketers for nearly a century.…
Learn How to Connect with Your Community through Creativity
Watch our video to see how NTC uses imaginative storytelling and colorful characters to engage K-12 students in health and wellness education. (1:24) Health habits, both positive and negative, are often established at a young age: the influences and decisions we face as children stick with us through the rest…
Discover One of a Kind STEM Education (and What It Can Do For You)
During the Space Race of the mid-20th century, the people of the United States and the Soviet Union became enthralled by the quest to reach outer space. Both nations came to understand the power of the group experience: the ability to change interests, enthusiasm and behavior by influencing perceptions of…
Discover the Secret Weapon to Supercharge Your Social Outreach
STEM industries will play a major role in the future of our planet, but it can be hard to get young students interested in STEM subjects. The US Department of Education reports that our nation’s average scores in math and science rank 29th and 22nd worldwide, respectively. It’s more important…
Learn How Your Organization Can Pioneer STEM Education
The students of today will be the engineers, innovators and pioneers of tomorrow, with the ability to revolutionize STEM industries around the world. But how can your organization inspire a passion for STEM among such a vital audience? The most effective way is to incorporate the creative arts and develop…
Residential Programs That Make a Difference
Creating a “win-win scenario” is usually the goal for businesses in any industry. What’s the best approach to satisfy your customers and succeed as a company too? Utilities put a lot of time, energy and money into residential programming with the goal of creating the win-win scenario. Often, the approach…
Residential Programs That Make a Difference
- May 19, 2017
- NTC Corporate
Program Marketing through School Activation – Part I Program Marketing through School Activation – Part II Program Marketing through School Activation – Part III
What’s your utility’s customer engagement strategy?
Most utility companies offer some sort of education and community outreach programming. Helping your customers make their homes more energy efficient or develop energy-saving habits is a worthwhile endeavor for the utility and the customer – and the way you present and market a program is as important as the…
Reaching Underserved Students with Health Education
Health risks associated with smoking are well known and children can be especially vulnerable to advertising, peer pressure and other influences. A study published in Tobacco Control, an international journal, highlighted the results of a very special in-school intervention program that was implemented in Minneapolis and Saint Paul, Minnesota. Through…



