Creating a “win-win scenario” is usually the goal for businesses in any industry. What’s the best approach to satisfy your customers and succeed as a company too? Utilities put a lot of time, energy and money into residential programming with the goal of creating the win-win scenario. Often, the approach…
Residential Programs That Make a Difference
- May 19, 2017
- NTC Corporate
Program Marketing through School Activation – Part I Program Marketing through School Activation – Part II Program Marketing through School Activation – Part III
What’s your utility’s customer engagement strategy?
Most utility companies offer some sort of education and community outreach programming. Helping your customers make their homes more energy efficient or develop energy-saving habits is a worthwhile endeavor for the utility and the customer – and the way you present and market a program is as important as the…
Reaching Underserved Students with Health Education
Health risks associated with smoking are well known and children can be especially vulnerable to advertising, peer pressure and other influences. A study published in Tobacco Control, an international journal, highlighted the results of a very special in-school intervention program that was implemented in Minneapolis and Saint Paul, Minnesota. Through…
Want to be an innovator in health and wellness education?
Educating kids in your communities makes good sense. It’s a benefit for not just those students engaged but your organization as well. With so many health organizations attempting to reach the members of their communities, how can you differentiate yourself from other organizations and provide something new and different? Unique…
Reaching Underserved Students with STEM Education
How can you reach the underserved communities in your city? Your region? Your state? Delivering effective STEM programming can be a challenge in any situation. Adding demographic or geographic targets can make it even more challenging. One foundation in Arizona chose a STEAM program that focused on just rural areas…
Enhancing Your Corporation’s Impact through STEM Education
Recently the NTC Research Foundation had the pleasure of hosting Dr. Freeman Hrabowski, President of the University of Maryland, Baltimore County, at our offices in Minneapolis, Minnesota. Dr. Hrabowski was appointed by President Barack Obama to chair the President’s Advisory Commission on Educational Excellence for African Americans. He was also…
How do you teach customers algebra if they don’t know how to multiply?
Utilities face an uphill battle in educating residential customers since very few of them understand what a kilowatt-hour is, let alone why they should sign up for a utility cycling program or why a rooftop solar installation could be right for them. What’s more, a “Utility Residential Customer Education” study,…
Does Your Utility Create Meaningful Customer Experiences?
Since winning both the 2014 Fierce Energy Innovation Award and the 2016 AESP Energy Award, NTC Corporate continues to find proven success in designing and implementing EE programs on behalf of its customers. The following is a case study of how NTC Corporate achieved success for the State of Illinois…