Financial

Educating your customers about the basics of financial literacy is more important than ever before. Credit options abound, online shopping is the new norm and financial markets continue to deal with general instability. Encouraging your customers to prepare for their financial future can increase wealth and prosperity for both your…

From Tulip Mania in the Netherlands in the 1630s to fidget spinners in 21st-century USA, fads and economic bubbles throughout history have demonstrated the financial power of social norming. The science of social norming states that our behavior is influenced by misperceptions of how our peers think and act –…

When done well, bank-sponsored financial literacy programs fulfill a vital public mission and help refine the industry’s public reputation in the eyes of its stakeholders. Even so, financial institutions sometimes question the efficacy of such programs and can fail to optimize the funds they receive for the purpose of community…