We’ve created a unique video and corresponding infographic to demonstrate how adopting national and regional education standards in creative ways can make an unrivalled impact.

Middle-school is an awkward time of our lives, a period intensified by increasing social pressures. It’s also a time when many students develop a negative opinion of health and wellness subjects: while 81% of teens say they like health science, only 37% say they enjoy their health science classes.

Clearly, outside organizations can do a lot to supplement classroom health lessons with K-12 outreach that embraces innovative forms of teaching. Not only does this build for a brighter future by inspiring students to lead healthy, positive lives; it also supercharges your brand reputation in the eyes of your stakeholders.

However, many schools, burdened with limited class time and the demands of standardized testing, are skeptical of welcoming outside programs. How can your organization connect to schools with K-12 outreach that is as educational as it is exciting?

The key is not to replace or outdo classroom lessons, but to design your organization’s K-12 program as a creative complement to the standard curriculum. By aligning your outreach with national education standards, you’ll earn teachers’ trust and encourage them to embrace your program as a valuable way to engage and inspire their students.

The key is not to replace or outdo classroom lessons, but to design your organization’s K-12 program as a creative complement to the standard curriculum. By aligning your outreach with national education standards, you’ll earn teachers’ trust and encourage them to embrace your program as a valuable way to engage and inspire their students.

For 40 years, NTC has been perfecting this approach. Our inspiring K-12 programs have been honored by the Robert Wood Johnson Foundation, covered by the New York Times and Wall Street Journal, and even performed at the White House. Since 2010 alone, we’ve engaged over 6 million students at more than 18,000 schools in 44 states – all on behalf of organizations like yours. Watch the video and download the infographic to learn more.