In the ever changing world of utilities, one constant is the customer. It can be frustrating that no matter how much good you do in your communities, some residential customers still resent having to pay for power at all. Engaging your customers and offering programs and incentives that benefit them and your company is crucial. So, how do you do it?
NTC works with some of the biggest providers of electricity in the United States. Through energy efficiency kit programs, we’ve helped utilities directly engage residential customers. Thousands of EE kits resulting in millions of kWh savings were delivered − but we didn’t stop there. We educated customers on the benefits and gave them a purpose: Save Energy. Make a Difference. We invite you to learn more about how we executed this successful program using the Marketing Hierarchy of Effects. Even if at your utility you “don’t do kits” there is value in this approach. Take a look!
Program Marketing through School Activation – Part 1