The School Channel is made up of 110,000 schools with 53 million students. Nine months out of the year, all economic brackets, every ethnicity and every level of intellectual development are represented. By reaching these students with financial literacy programming, you not only help prepare them for their future – you also reach adult family members and school professionals. These groups are a vast potential marketing audience. A K-12 school program is a win for your organization and the communities you serve. Take a look at this whitepaper which outlines the best practices for delivering an in-school program.
The School Channel: The most misunderstood channel for reaching families