Community outreach through education is a wise investment for any organization. Not only do you improve the lives of children and their families, you may also enhance positive awareness of your organization or even spark interest in a student that leads her to a career in the healthcare field. Reaching kids through the School Channel is a great way to start. This unique conduit to your community is made up of 110,000 schools with 53 million students. By reaching these students with health and wellness enrichment programming, you not only help them adopt healthier habits and change unhealthy behaviors – you also reach adult family members and school professionals.

Using the school channel effectively and ethically can be a slippery slope. How can your company take advantage of it without violating the respect and trust of parents, educators and the students themselves? There are basically five ways to implement a successful school program and they are featured in this whitepaper, The School Channel: The Most Misunderstood and Underutilized Channel for Reaching Families. It clarifies what’s appropriate, what isn’t, and how to measure the return on your investment when reaching out to students and families through schools. Read more to learn about the best practices for delivering an in-school program.

The School Channel: The Most Misunderstood and Underutilized Channel for Reaching Families