In a 2017 national survey of banking industry executives by SourceMedia (publisher of American Banker) NTC explored how financial institutions use financial literacy education for K-12 students to differentiate themselves from competitors. Interestingly, 83% of those surveyed believe that K-12 programs are gaining importance as part of their mission and 80% believe that budgets for these programs will increase in the coming years. Even more interesting is the fact that 89% of respondents believed that the budget increases will contribute to their institution’s success. NTC commissioned this research, surveying 235 executives at financial institutions of all sizes and types with K-12 financial literacy programs. We wanted to better understand the industry’s convictions about financial education; its level and modes of involvement; and its challenges, pain points and objectives. All respondents lead, manage or are otherwise involved in the K-12 initiatives at their institutions. Take a look at the results.