As a demand response or energy efficiency professional, you’re often in a tight spot, responsible for signing up thousands of smart grid consumers with a budget that seems to make that objective unattainable. It’s no easy task to ensure consumers: 1) care about their personal energy conservation, and 2) are so engaged that they actually participate in your DSM programs. That means you have to innovate. But how is that possible without additional funding? Fortunately, there’s a lot you can do to become a better partner with your financial decision-makers.

This e-book, “7 Strategies to Power Up Your CFO’s Support,” will challenge you to look outside the utility industry and learn from best practices in corporate marketing. The objective? To help you establish a solid business case that will capture the attention of your CFO or budget manager and ultimately mobilize funding support for your consumer engagement programs.